Ethos Packaging
Emblem embellished encasing embodying enterprise ethos
(Almost) invisible flaps
Zero glue and fully biodegradable cardboard packaging
Laser engraved textured text
Crisp laser cut creasing
UNBOXING
PROCESS
Prototype v1.0
The Ethos cup was designed as a premium yet functional souvenir from the ceramic studio at T-Works - India's largest prototyping facility. It featured a matte black glazed exterior with the 4 symbols that formed the ethos of T-Works adorned on its sides.
The Ethos packaging was conceived to elevate the ethos cup. It does so by communicating the meaning behind the symbols while showcasing the other capabilities housed within T-Works since it was fully prototyped and fabricated in the facility.
The color red in the packaging completes the trio of T-Works' brand colors showcased with this product - red, black and white. It was also designed to accommodate the significant variations in the size of the cups owing to them being hand-thrown. Attention was also paid to ensure the red paper cap of the packaging does not bulge along the naked edges, while also cleverly masking the flaps required to fold the packaging.
YEAR
2024
CLIENT
T-Works
CUP DESIGN
Naomi Kundu
MATERIAL PROCUREMENT
Syed Shahnawaz
Gopi Krishna
SPECIAL THANKS
Yoshita Pinjala
Kalmesh Kotabagi
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